The Challenge

A large book, no visibility

Key Retirement Solutions had built a significant insurance portfolio across multiple agents, carriers, and product lines. But like most agencies, their visibility into that book was limited to what individual agents could see in their own CRM — there was no way to look across the entire operation and understand what was there.

Cross-sell opportunities weren't being identified systematically. There was no way to know which policyholders had Medicare but no Life policy, which agents were under-penetrating their book, or which renewals were coming up across the entire network. That analysis was happening manually — if at all.

Commission processing was a separate problem. Calculating agent earnings from carrier commission statements, applying rate schedules, and issuing payments was a monthly manual reconciliation that ate hours of operations time.

The pain points
No cross-book visibility across agents and carriers
Cross-sell opportunities missed or identified manually
No agent-level penetration metrics or accountability
Monthly commission reconciliation done by hand
No audit trail from carrier statement to agent payout
The Solution

Portfolio analysis across the entire book

RevEngine ingested Key Retirement Solutions' full policy roster via CSV export — normalizing data from multiple carriers into a single unified policyholder view. The cross-sell engine ran immediately: evaluating every policyholder against RevEngine's coverage scenario library to identify gaps.

Simultaneously, agent scorecards gave management a roll-up view of the entire team — coverage penetration by agent, opportunity counts, and book composition — that had never existed before.

Commission processing was connected to automate the monthly calculation and payout workflow, replacing the manual spreadsheet process with an audited, automated batch system.

What RevEngine delivered
Unified policyholder view across all carriers and agents
Automated cross-sell scoring across every scenario
Per-agent scorecards with penetration and opportunity data
Automated commission calculation and batch payout
Full audit trail from carrier source to agent payment
Results

What the numbers looked like

20,704
Cross-sell opportunities identified from a single book analysis
10×
Faster insight generation vs. manual spreadsheet analysis
100%
Policy-level audit trail from carrier source through agent attribution
"We had no idea how many cross-sell opportunities were sitting in our book. RevEngine analyzed our entire portfolio across every agent and surfaced over 20,000 actionable opportunities we couldn't see before — plus it automated the commission processing we'd been doing manually for years."
— Key Retirement Solutions, Insurance Agency Network
What This Means

What 20,704 opportunities actually looks like

At an average premium of $1,200 per new policy, the cross-sell opportunity pipeline RevEngine surfaced represents over $24 million in potential annual premium — sitting in a book that was already under management. Not new leads. Not cold outreach. Existing clients with uncovered needs.

The question every agency should be asking: what's in your book that you haven't seen yet?

The opportunity math
Cross-sell opportunities identified 20,704
Average new policy premium $1,200
Potential annual premium in the book $24.8M+

See what's in your book

Every agency has opportunities hiding in its existing policyholder data. RevEngine surfaces them in a single analysis.