How Key Retirement Solutions used RevEngine to surface a hidden pipeline across their entire book — and turn it into booked policies through their top agents in under 60 days.
Key Retirement Solutions (KRS) is a full-service insurance brokerage specializing in retirement and health coverage, built on an education-first philosophy: "We make sure to always lead with education, simplifying what to choose and why." Operating across all 50 states with over 60 years of combined industry experience, KRS has served more than 27,000 clients.
KRS offers a comprehensive product portfolio — Medicare, long-term care, life insurance, annuities, hospital indemnity, critical illness, disability, final expense, and home and auto — all managed under one roof. Their agents are retirement specialists, not generalists, which means every client relationship holds multiple coverage layers that need to be tracked and grown over time.
That depth of relationship is also the challenge: with a book spanning dozens of product lines across multiple carriers and agents, identifying where gaps exist — and acting on them systematically — was beyond what their existing tools could surface.
KRS had built a significant multi-carrier portfolio across a team of retirement specialists. But their visibility into that book was siloed by agent — each agent knew their own clients, but no one could look across the entire operation and answer questions like: Which Medicare clients don't have a Life policy yet? Which agents are leaving the most cross-sell on the table? Which policyholders haven't been contacted ahead of renewal?
Cross-sell identification was happening ad hoc, if at all — based on what individual agents remembered about their clients, not systematic analysis of coverage gaps. With a product portfolio as wide as KRS's, the missed opportunities were invisible until RevEngine made them countable.
Commission processing was a parallel burden. Calculating agent earnings from carrier statements, applying rate schedules, and reconciling variances was a manual process repeated every month — pulling operations time away from higher-value work with no audit trail to show for it.
RevEngine ingested KRS's full policy roster via CSV export — normalizing data from multiple carriers into a single unified policyholder view. The cross-sell engine ran immediately, evaluating every policyholder against RevEngine's coverage scenario library to identify gaps. The full book analysis was complete within minutes of the first import.
Rather than rolling out to the entire team at once, KRS started with their top 5 agents. Each agent received a scorecard showing their book composition, open opportunity count, and the specific coverage gaps RevEngine had identified for their policyholders — ranked by scenario type and premium potential. This gave management a controlled pilot with the agents most likely to act on the data quickly.
Within 30 days of the initial data import, the first campaigns were live — outreach sequences routed through GoHighLevel, targeted at the highest-priority cross-sell opportunities in each agent's book. First contact to policy binding averaged 27 days. The rollout to the remaining agents followed from there, using the top-5 results to calibrate conversion expectations and campaign sequencing.
Commission processing was connected simultaneously — replacing the manual monthly reconciliation with an automated batch system that calculates earnings from carrier statements, applies rate schedules, and generates a full audit trail from source data to agent payout.
"We had no idea how many cross-sell opportunities were sitting in our book. RevEngine analyzed our entire portfolio across every agent and surfaced over 20,000 actionable opportunities we couldn't see before — plus it automated the commission processing we'd been doing manually for years."— Key Retirement Solutions, Early Access Partner
The initial rollout targeted the top 5 agents — approximately 3,200 of the 20,704 total opportunities. At a 27–35% cross-sell conversion rate and an average premium of $1,200 per new policy, that initial cohort alone represents over $1M in new annual premium. The full book rollout brings the addressable pipeline to over $24 million.
These aren't cold leads. These are existing KRS clients — people who already trust the agency — with uncovered needs that RevEngine made visible.
Every agency has opportunities hiding in its existing policyholder data. RevEngine surfaces them in a single analysis.